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Subaru of America reports record September sales

31 consecutive months of more than 10,000 Outbacks sold; 38 consecutive months of more than 10,000 Foresters sold

2017 Subaru Forester

2017 Subaru Forester

Cherry Hill, N.J. – Subaru of America, Inc. today reported 54,918 vehicle sales for September 2016, a 3.5 percent increase over September 2015 sales of 53,070. The company also reported year-to-date sales of 446,887 vehicles, a 4.2 percent gain over the same period in 2015.

September marked the 31st consecutive month of 40,000+ vehicle sales for the company. Outback and Crosstrek sales were notably strong as each carline achieved its best September ever. Outback posted a 12.2 percent increase, Crosstrek posted a 11.4 percent increase, while Forester posted a 3.4 percent sales increase in September.

 “With September sales exceeding 50,000 vehicles for the third month in a row, Subaru is in a great position to achieve its eighth consecutive all-time sales record in 2016,” said Thomas J. Doll, President and COO of Subaru of America, Inc. “These results have been achieved thanks to the hard work and dedication of our retailers, as well as our stakeholders.”

 “We look forward to the remainder of the year as the all-new 2017 Impreza will soon join the strongest vehicle line-up in the history of the brand,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc.

Earlier, Subaru reported 60,418 vehicle sales for August 2016, a 14.7 percent increase over August 2015 sales of 52,697. August marks the best-ever sales month in company history, breaking the previous record set in December 2015 (56,274). The company also reported year-to-date sales of 391,969 vehicles, a 4.4 percent gain over the same period in 2015.
August marked the 30th consecutive month of 40,000+ vehicle sales for the company. Outback, Legacy and Forester sales were notably strong as each carline achieved its best August ever. Outback posted a 56.2 percent increase, Legacy posted a 35.5 percent increase, while Forester posted a 11.9 percent sales increase in August. Outback and Forester also enjoyed new all-time monthly sales records.

 “August 2016 will always be remembered as a ‘Month for the Ages’ because it is the first time our franchise exceeded sales of 60,000 vehicles in a month,” said Thomas J. Doll, President and COO of Subaru of America, Inc. “These epic results show what our franchise is capable of achieving and is the outcome of the dedicated efforts of our retailers who made these record-setting sales possible.”

 “The Subaru of America team is thrilled to set an all-time sales record in the month of August. It is an exciting accomplishment and we’re looking forward to continued success over the remaining months of this year,” said Jeff Walters, senior vice president of sales. “Our retailers continue to sell at high levels of efficiency and we are grateful for their outstanding efforts,” Walters continued.

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