(818) 552-4503

Sprinkles Cupcakes Salutes Grand Park’s First Birthday with a Sweet Treat

Park Turns One with Concert in Salute to Daniel Pearl World Music Days –

© 2004–13 sprinkles cupcakes THE ORIGINAL CUPCAKE BAKERY (www.sprinkles.com)

© 2004–13 sprinkles cupcakes THE ORIGINAL CUPCAKE BAKERY (www.sprinkles.com)

LOS ANGELES (October 7, 2013) – Having Grand Park as a central gathering place in Los Angeles, and a place for celebration, fun and multi-cultural performing arts experiences, just got a little sweeter.  In honor of Grand Park’s first birthday, Sprinkles Cupcakes has partnered with Grand Park to create a special Grand Park Strawberry Cupcake and is contributing 100 percent of the proceeds from the sales of this cupcake to support Grand Park’s free events and activities.

The Sprinkles Grand Park Strawberry Cupcake will be sold for a limited time starting today, October 7, 2011 through October 11, 2013 – Grand Park’s birthday week – at the Sprinkles Cupcakes downtown Los Angeles store at Figat7th between 7th and 8th Streets, and at Grand Park’s Farmers’ Market on Tuesday, October 8, 2013.

“Grand Park has quickly become a premier destination in Los Angeles County and an important part of the downtown community,” said Candace Nelson, founder, Sprinkles Cupcakes.  “Much like Sprinkles has given an American classic, the cupcake, a fresh twist, and re-introduced many to its taste sensations, so has Grand Park given Angelenos a new way to enjoy the diversity of our community.”

“Sprinkles is well-known not only for its delicious and highly distinctive cupcakes, but for its support for the community,” said Lucas Rivera, director, Grand Park.  “Enjoying a Grand Park Strawberry Cupcake and supporting Grand Park in the process is the sweetest way I can think of to celebrate our birthday.”

Based in Beverly Hills, Sprinkles Cupcakes launched in 2005 as the first cupcakes-only bakery and is widely recognized as the originator of the gourmet cupcake trend.  The brand has since expanded and today operates 12 locations across the United States, including New York, Chicago and Washington, D.C.   Its downtown Los Angeles location at Figat7th opened in March 2013 to the delight of the growing downtown community.

In addition to the special cupcake, Grand Park will celebrate its birthday with its annual free Daniel Pearl World Music Days Concert on Thursday, October 10, 2013 from 7:00 p.m. – 10:00 p.m.   An international blues collaboration of Cedric Watson (USA) and Sidi Toure (Mali) will join with Los Angeles-based Ethiojazz ensemble, EthioCali, and KCRW’s Jeremy Sole at Grand Park for the birthday tribute event.  Grand Park joins with venues around the world in presenting “Harmony for Humanity” concerts, focused on reminding the world of the principles by which Danny Pearl lived, the universal power of music and the shared humanity of all peoples.

Grand Park was recently named one of America’s Great Public Spaces by the American Planning Association (APA) as part of the APA’s Great Places in America program.  Grand Park was recognized as one of 30 great public spaces, neighborhoods and streets, including such distinguished sites as New York’s Grand Central Terminal, San Francisco’s Chinatown, and Philadelphia’s Benjamin Franklin Parkway.

Since Grand Park opened officially in October 2012, it has already been the site for 250 events, performances and community activities.  Grand Park attracted more than 10,000 people to its first July 4th celebration and gave the community a new place to celebrate Dia de los Muertos with a major concert.  The park also served as the flagship location for the second year in a row for the west coast celebration of National Dance Day.  This holiday season, Angelenos can look forward to a major New Year’s celebration with NYELA in Grand Park, featuring music, dancing, large-scale art installations plus a unique 3-D digital mapping project to highlight the countdown to midnight with a video montage of a “human” clock.  Its weekly Farmers Market and exercise classes were instant hits with downtown residents and workers, and the park’s iconic fountain, with its unique splash pad, attracts hundreds of children each week.

For more information about the Sprinkles Cupcakes Grand Park Strawberry Cupcake and the park’s Daniel Pearl World Music Days Concert, visit http://www.grandparkla.org/turns1

About Sprinkles Cupcakes
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike.  From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles.  Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors.  Sprinkles has 11 locations nationwide, a traveling Sprinklesmobile (the world’s first cupcake truck), and sells its cupcake mixes at more than 250 Williams-Sonoma stores throughout the US and Canada.  In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream.  

For additional information and a list of future locations, please visithttp://www.sprinkles.com/

About Grand Park
A vibrant outdoor gathering place, Grand Park is a beautiful public park for the entire community in Los Angeles County.  With expansive green space for gatherings large and small, Grand Park celebrates the county’s cultural vitality and is host to community events, cultural experiences, holiday celebrations and many other activities that engage and attract visitors from all communities.  The 12-acre Grand Park stretches from The Music Center on the west to City Hall on the east, and is easily accessible by Metro via the Red/Purple line to the Civic Center/Grand Park station.  Grand Park’s transformation is a credit to the leadership of Los Angeles County Supervisor Gloria Molina and the Grand Avenue Committee, established to create and implement the vision for Grand Park and commercial developments on Grand Avenue.  The $56 million for the construction of Grand Park was comprised of $50 million in pre-paid rent for ground leases from Related Companies—a key condition Supervisor Molina was instrumental in securing—plus other city funds and interest.  Under the direction of the county, Grand Park was developed by Related Companies with an award-winning creative team, including landscape architect, Rios Clementi Hale Studios; general contractor, Charles Pankow Builders; environmental graphic design firm, Sussman/Prejza; and fountain design consultants, Fluidity.  Working closely with the county, The Music Center is responsible for all operations and programming for the park.

For more information, visit http://www.grandparkla.org

About the Author