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Skoda announces China as its biggest market

Skoda Chairman Professor Dr Winfried Vahland displays a Skoda Mission L car during a Volkswagen Group presentation event in Beijing on April 22, 2012 ©AFP PHOTO / Ed Jones

It’s been one long week of celebrations for the people at Skoda, which marked its fifth year of operations in China by releasing three special edition models and by announcing that the country had now become the firm’s biggest market.

The Volkswagen Group-owned brand sold 220,000 units in China last year and boldly predicts that figure will rise to 500,000 by 2016, which will then account for 40 percent of the company’s total production.

Skodas were first introduced into the Chinese market in 2007, when 27,000 of the Octavia model were rolled out of the Shanghai VW factory.

And to mark the fifth anniversary of their operations in China, the company has produced special models of the locally produced Skoda Fabia subcompact, the Octavia compact and the Superb mid-sized sedan.

Skoda also recently announced plans to release next year a special version of its Rapid sedan, which has been designed especially for the Chinese market and will be slightly larger than the model sold elsewhere under the same tag.

MS

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