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Premium PHL food producers hold mission in Los Angeles

Posted On 2014 Jan 30
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Consul General Ma. Hellen Barber De La Vega addressing the audience.

Consul General Ma. Hellen Barber De La Vega addressing the audience.

Los Angeles – Philippine Consul General Ma. Hellen Barber De La Vega welcomes the launch of premium Philippine Food Products with a press conference and reception held at the Rizal Hall of the Consulate General on 22 January 2014.

The premium food mission participated at the 2014 Winter Fancy Food exposition held in San Francisco and was organized by the Department of Trade and Industry (DTI) led by CITEM Deputy Executive Director Maria Lourdes Mediran and joined by Philippine food manufacturers and exporters of specialty food identified under the Department’s Design for Exports (DEFood) program.  Participating companies are Herbanext Laboratories, Inc. JNRM Corporation, Malagos Agri-Venture Corporation and Raw Brown Sugar Milling Co. Inc.

At the press conference, Philippine Trade Representative to Los Angeles Jose Ma. S. Dinsay made a power-point presentation on promoting Philippine Specialty Food in the United States. With an official food brand of Food Philippines the DTI, through its international trade offices and CITEM, aims to promote Philippine food products that are natural, organic and strong in Filipino heritage.  Ms. Mediran of CITEM said that their trip to California marks the return of Philippine food exports in Food Expositions and Markets this time offering premium, high quality products geared towards mainstream market with discerning customer base.

The members of the Food Mission had a day of successful Business Matching with US based companies at the Crowne Plaza Hotel on 24 January 2014.  This event provided opportunities for the Philippine companies and resulted in establishing new contacts and agreements in marketing their products for distribution and sale in the U.S.

(L-R) seated Trade Representative Dinsay, CITEM Executive Director Mediran, Consul General De La Vega and Consul John Reyes with members of the Food Mission at the Crowne Plaza Hotel.

(L-R) seated Trade Representative Dinsay, CITEM Executive Director Mediran, Consul General De La Vega and Consul John Reyes with members of the Food Mission at the Crowne Plaza Hotel.

business matching at Crowne Plaza Hotel

business matching at Crowne Plaza Hotel

Consul General Ma. Hellen Barber De La Vega, Malagos Agri-Venture Corp. Sales & Marketing Head Rex Victor Puentespina, JNRM Corporation President Nicolas Concepcion, Herbanext Laboratories, Inc. Marketing Director Ruby Tania Cruz, CITEM Executive Director Maria Lourdes Mediran and DTI Representative Josie Dinsay.

Consul General Ma. Hellen Barber De La Vega, Malagos Agri-Venture Corp. Sales & Marketing Head Rex Victor Puentespina, JNRM Corporation President Nicolas Concepcion, Herbanext Laboratories, Inc. Marketing Director Ruby Tania Cruz, CITEM Executive Director Maria Lourdes Mediran and DTI Representative Josie Dinsay.

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