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Pala to celebrate 10th anniversary throughout 2011

PALA, CA, January 4, 2011 – Pala Casino Spa & Resort will celebrate its 10th anniversary with a series of events and promotions throughout 2011.  The exact anniversary date is Sunday, April 3.

But, the celebration has begun with the introduction of Pala’s 10th anniversary logo and the start of the $1.5 Million Giveaway promotion.

The anniversary logo will appear throughout the year on all Pala Casino Spa & Resort documents and marketing materials.  The $1.5 Million Giveaway, which will run until Oct. 23, will offer players the opportunity to share $150,000 in cash each month for 10 months.  January’s promotion, Show Me the Dough, offers daily cash prizes and $100,000 in the Grand Prize drawing on Wednesday, Jan. 26.  One winner will receive $50,000, $20,000, $10,000 and $5,000 each and 19 winners will each receive $1,000.

Pala Casino Spa & Resort, which is owned by the Pala Band of Mission Indians, opened its doors to the public at 10 p.m., April 3, 2001.  The initial $115 million project offered players 2,000 slot machines and 50 table games, six restaurants, a high-limit gaming lounge, two live entertainment lounges, a bus lounge, the Impulse Gift Shop and its 21,000 square-foot Events Center for live entertainment and banquets.  The original property also included a 1,500-space multi-level parking garage and 1,500 surface parking spaces.

About a year after the grand opening, work began on the hotel tower and additional expansion amenities.

The 10-story, 507-room hotel opened Aug. 19, 2003.  Included in the $130 million expansion were Pala’s 10,000-square-foot, national award-winning Spa, Mama’s Cucina Italiana restaurant, the swimming pool cabanas, Jacuzzis and the Pool Café, meeting and convention space and the business center.  The Palomar Lounge also was renovated and re-named The Grand Cabaret.  The Impulse Gift Shop was expanded and moved to its current location.

In 2008, construction started on a $100 million renovation that was completed May 22, 2009.  That expanded the Terrace Buffet into Choices and made it the largest buffet in Southern California.  Additional amenities were upgrades to all the hotel rooms and suites, the expansion of the casino floor, the new Poker Room, a new High Limit Room, the Sushi Sake restaurant, the Promenade Deli, Amigo’s Mexican Restaurant and a new bus lounge.  Coffee ‘N More was moved to the hotel lobby and became Café Amore, and a new 1,500-space West Garage was built.

Pala will announce more 10th anniversary celebration events and promotions throughout the year.

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