“Part of our commitment to providing the best of Asian American entertainment is to make sure that Myx TVconveniently reaches a growing number of viewers with a keen passion and interest for the kind of content that we offer,” said Miguel Santos, General Manager for Myx TV. “adRise’s technology puts us in a position to make viewing of Myx TV possible anytime, anywhere in the U.S. for free on their Roku boxes.”
“Myx TV is fast becoming the destination channel of young Asian Americans and we find it exciting to partner with such a unique and dynamic content distributor,” said Farhad Massoudi, adRise CEO. “We at adRise are committed to providing solutions to allow premium content partners to reach audiences via internet-connected TVs and earn TV-like ad revenues. We are confident that many will respond enthusiastically to seeing Myx TVon Connected TV platforms like Roku. We also look forward to powering the Myx TV app onto more than 15 other Connected TV devices within the year.”
ABOUT Myx TV®:
Myx TV is the fastest growing Asian American entertainment network in the United States. Broadcast in over 10 million households, with millions more viewing its programs online, Myx TV is one of the few entertainment brands targeting the broader pan-Asian-American community. The network’s award winning programming is a unique combination of original and syndicated shows, including reality, live music performances, animation, and independent film and Asian cinema airing 24/7 in English. To find out more information on Myx TV, visit www.myx.tv, facebook.com/myxtv and twitter.com/myxtv.
adRise is a free connected TV distribution platform that enables premium content owners to instantly build, distribute, and monetize video apps for all major connected TV platforms. Their ad SDKs powers ad delivery, targeting, and real-time analytics and are the standard that most of the advertising world uses to deliver interactive brand advertising to connected TVs. adRise was founded in 2010 and is located in San Francisco