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Mitsubishi reports increased June Sales

The sales people of Cerritos Mitsubishi

CYPRESS, Calif., July 3 – Mitsubishi Motors North America (MMNA) today reported June 2012 sales, including 1,461 sales of the Outlander Sport CUV.  This marks a 13 percent increase compared to June of 2011.  Year-to-date sales of Outlander Sport are up 2.6 percent.

“We’re pleased that U.S. consumers are confirming our strategy of focusing on fuel-efficient models like this stylish crossover,” said MMNA President & CEO Yoichi Yokozawa.  “We’ll begin U.S. production of this popular model this month in Normal, Illinois.”

Mitsubishi had good news on the high-performance front, as well.  Sales of the Lancer Evolution continue to grow, with an increase of more than 31 percent in June.  Lancer Evolution sales are up more than 35 percent year to date.

Sales of the Galant sedan were up 116 percent for the month and are up 3.1 percent year to date.

“Our overall sales volume will continue to be impacted by our models that have not been in production since summer 2011,” Yokozawa added.  Total Mitsubishi June sales were 34 percent below the level of sales in June 2011, but sales of models currently in production were up 10.2 percent.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales and marketing operations for Mitsubishi Motors in the United States.  MMNA sells cars and light trucks through a network of approximately 400 dealers.  For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

For those who are loyal or have been wanting to own a Mitsubishi, you can now avail of your favorite Mitsubishi brand by visiting Cerritos Mitsubishi where our kababayans will help you choose the right car for you, whether it’s the Mitsubishi I, Outlander, Lancer or other Mitsubishi vehicle.

Come and visit our kababayan Mark Mercado and his Fil-Am crew at the Cerritos Mitsubishi (formerly Long Beach Mitsubishi) who have given a new meaning to the word “kabayan.” The Cerritos Mitsubishi has relocated to Cerritos – home to thousands of Filipinos – and now occupies a bigger store and a bigger lot to serve better our kababayans. The new Cerritos Mitsubishi is located at (Cerritos Auto Square) 10944 South Street, Cerritos, CA 90703.

To Mark and his crew if you are a kababayan that means you are extra special. Even their marketing thrust

is anchored on that magical Tagalog word. They have a Kabayan Price, which is a special discounted price, and the Kabayan Service, which is a $54.95 value service coupon that entails nine minor jobs.

And then some. Like the change of the season, for example, calls for the Kabayan Spring Special at the new Cerritos Mitsubishi.

“We have the best lease payment program, we offer huge discounts on many of our models,” said Mark.

“And for new immigrants, first time buyers, and those without credit or are now having a bad credit just like everybody else, approval is not a big deal. We have a way of doing it.” Along with Angelo Munoz, Jovi Manalang

and Eugene C., Mark backstops the sales operation for the Filipino market.

“It is not the best job in the world, but it is very challenging,” said Mark. “Fil-Am carbuyers can be very demanding. You have to have the knowledge of the Pinoy psyche in order to survive the test.”

And survive he did. Mark now enjoys a loyal patronage from the sizeable Filipino households in Long Beach and the South Bay area. And as recognition for that constant patronage, LB Mitsubishi has included in the deal the $500 “Loyalty Rebate” for repeat customers.

With a $500 loyalty rebate, the Kabayan price of the Lancer is pegged at only $15,999.  And if you buy it soon, you will probably be able to lock in the 0% financing that is on a promo offering right now.

The same is true with the Outlander Sport, the Galant and the Endeavor. Also, the pre-owned inventory special has never been as impressive as it is right now. Check them out today if this is what you need. Call our kababayans toll free at 1-888-887-6090.

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