Star-studded event and show greet new Filipino destination channel in the U.S.
for programs on self, home, food and travel
REDWOOD CITY, CA, June 26, 2013 – The Legendary Park Plaza Hotel in Los Angeles – host to Hollywood’s elite in the 1920’s – became alive anew last weekend, turning into a dazzling modern tableau of high fashion, gourmet menu, fine wines, elegantly attired celebrities and VIP guests, and the flashing cameras of Hollywood media.
The reason? ABS-CBN International, the largest Filipino entertainment, news and broadcast company in the U.S., held its launch party for Lifestyle Network, carried by Time Warner Cable in Los Angeles, San Diego and Hawaii.
As trays of marinated filet mignon satay, bottom mushroom adobo, ancho pork tenderloin, smoked salmon pastrami rolls and the like were served by the dynamic teams of Chef Rudy Janeo Jr. of Zagat-rated Ventano Italian Grill in Las Vegas and restaurateur Lem Balagot of the very famous food landmark L.A. Rose Café Hollywood, a panoramic scan of the courtyard and red carpet revealed many familiar faces from the 500 invited guests. Social media was inundated with real time image uploads of on-goings and lots of kudos.
Among the celebrities spotted were Apl.de.ap of Black-Eyed Peas, vintage intelligence extraordinaire Doris Raymond, exciting designers Alan del Rosario, Carlyn Calloway, and Alexis Phifer, Fritz Friedman of Sony Pictures, Kaya Jones of the Pussycat Dolls, TV host and model Vanessa Minnillo, celebrity stylist Kyle Blackmon, Chef Cecilia de Castro, head of the Academy of Culinary Education in Los Angeles who has worked with Chef Wolfgang Puck and restaurateur Patrick Terrail, beloved Filipino local stars like actor-director Bernardo Bernardo, legendary pop-jazz singers Louie Reyes and Joannie Feliciano of ABS-CBN Foundation International, former Adobo Nation co-host and commercial model Jaja Bolivar, news anchors Maria Quiban and Bob de Castro of Fox11 and Cher Calvin of KTLA5 who hosted the fashion show that featured the designs of celebrated Filipino designers Jay Nicolas Sario of Project Runway and Alexis Monsanto, founder of West Hollywood-based fashion design studio, Alexis Monsanto Atelier. Providing stellar entertainment on the runway were Cheesa of The Voice Season 2 and youtube violinist sensation CryWolffs! Directing the show was ABS-CBN North America’s Head of Production & Global Head of Theatricals John-D Lazatin.
Leading the numerous Filipino community leaders who were present at the event were Philippine Consul General in Los Angeles Maria Hellen Barber De La Vega and husband Joveno “Bing” De La Vega.
With the unprecedented success of its flagship product, The Filipino Channel (TFC) and Filipino On Demand, its video on demand service on cable, ABS-CBN International expanded its content coverage to Filipinos in the U.S. by offering Lifestyle Network back in April.
In an on-site interview with TFC’s Balitang Showbiz host Yong Chavez, ABS-CBN North America Managing Director & Global Content Head Olivia De Jesus said: “The programs that you will find in Lifestyle Network are very much aligned to the passions of Filipinos living in America. We’re out to fulfill your passions and make you realize your dreams. This is a major milestone in our 20 years of service to the Filipinos here in the U.S.”
“We are very pleased to have Time Warner Cable as our partner in bringing Lifestyle Network to the Filipino community in Southern California and Hawaii,” said ABS-CBN North America Regional Marketing Head & Senior Director Jun Del Rosario. “We hope to see Lifestyle Network as a true destination channel to as many viewers as possible who are interested in its four pillars of Self, Food, Home and Travel.”
Lifestyle Network’s launch party was sponsored by Peroni, VuQo, Standing Sun Wines, LA Colors, Lierac Paris, Phyto Paris, MUD: Make-Up Designory and Sweet 9.
Lifestyle Network is available on Channel 683 in Los Angeles, Channel 691 in San Diego and Channel 683 in Hawaii for no additional charge to Time Warner Cable digital customers with a subscription to The Filipino Channel on the Los Angeles, San Diego and Hawaii systems. For more information, please visit www.twc.com.
About Lifestyle Network
Lifestyle Network is the newest channel launched by ABS-CBN International which was created almost 20 years ago to be of service to all Filipinos. With the launch of its flagship product, The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, IPTV, On Demand, along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation’s wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit www.abs-cbnglobal.com.