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LA’s 10th Annual Go Red For Women luncheon asks ‘Who Do You Go Red For?’

Posted On 2014 Mar 18
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Edelman executive Gail Becker chairs event to be held at Beverly Wilshire Hotel May 9

go_for_womenLOS ANGELES  – Gail Becker, president of strategic partnerships and global integration for Edelman, the world’s largest public relations firm, will chair the American Heart Association’s Los Angeles 10th annual Go Red For Women Luncheon on May 9, 2014 at the Beverly Wilshire Hotel in Los Angeles.  The annual fundraiser will take place on the Friday before Mother’s Day with the theme, “Who do you Go Red for?”

For Becker, her involvement with Go Red For Women is personal, and a tribute to her sister who is a stroke and heart disease survivor. Having witnessed her sister’s battle first hand, Gail is keenly aware that this silent killer can strike anyone at any time. As the mother of two boys, and an executive in a demanding profession, Gail is committed to helping other women understand the risk factors and to give themselves permission to make their own health a priority despite their busy lives.

“As women, we are often so busy taking care of everyone else that we neglect to take care of ourselves,” said Becker. “By asking the question, ‘who do you Go Red for?’ we are giving women a reason to take their own heart health seriously. I am Going Red for my two sons and because I am so thankful to have a healthy heart. I want other women to make their health a priority if not for themselves, then at least for the people who want and need them in their lives for a long time.”

Becker brings a wealth of experience in consumer marketing, public affairs, technology and entertainment, and is recognized as a driving force in meeting challenges associated with today’s marketplace. In her role with Edelman, she identifies and advances strategic alliances and partnerships globally and oversees the execution and integration of those business relationships. Becker also oversees MATTER, the sports and entertainment marketing arm of DJE Holdings.

Heart disease causes one in three deaths among women and it is more deadly than all forms of cancer combined, yet only one in five American women believes that heart disease is her greatest health threat. Stroke is the No. 4 killer and leading cause of disability.

The annual luncheon, which runs from 10:30 a.m. to 1:30 p.m., features motivational speakers, heart disease and stroke education and a heart-healthy lunch. Tickets and sponsorships are available at www.lagoredluncheon.org or (213) 291-7050.

Go Red For Women has been working to improve the heart health of women for 10 years. Since 2004 more than 627,000 women have been saved from cardiovascular disease and 330 fewer women are dying per day.

Funds raised at the Go Red For Women Luncheon help the American Heart Association continue its support of lifesaving heart disease and stroke research. Since 1949, the American Heart Association has invested more than $3.3 billion in research. That investment has yielded or contributed to many important discoveries, including CPR, life-extending drugs, like clot-busters; pacemakers, bypass surgery, the heart and lung machine and surgical techniques to repair heart defects. These and other advances make it possible for many to call themselves “survivors.”

The Los Angeles Go Red For Women Luncheon is sponsored nationally by Macy’s. Union Bank is the presenting sponsor. Additional local sponsors include Huntington Hospital, Edelman, Bullpen Integrated Marketing, The Ratkovich Company, Ralphs/Food 4 Less and PwC.

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