Since 1992, Balita Media Inc. (BMI) has been serving and informing the Filipino-American community about the raging news and issues both in the Philippines and the Filipino American community.

Print Media

Today, what started out as Balita USA has blossomed into a highly competitive company that owns and publishes Midweek Balita and Weekend Balita, out Wednesdays and Saturdays. BMI's integrity as a company is anchored on the motto, "Balanced news, information, integrity and service."

Special Editions

BMI also offers extra editorial through special editions and supplements such as Christmas, Mother's Day, Motoring, Food and Dining, etc. BMI special editions and supplements offer unabridged news and enhanced coverage on select issues, news and trends that are relevant to the Filipino-American community.

Online

BMI is also one of the first Filipino-American news magazines to publish online, beginning in 1993 when it launched www.balita.com, helping the company reach out to a global audience composed primarily of Filipinos reading abroad. Now one of the most trafficked Filipino news magazines online, the site offers instant access to BMI's reporting and analysis. www.balita.com has also partnered with industry leaders that offer the latest information on global events and issues.

Behind the Headlines

At the helm is Ms. Luchie Allen, BMI's Chief Executive Officer. The Editorial Department is headed by editors Rhony Laigo and Antoinette Bueno.

Wide Circulation

BMI serves and reaches out to readers in Southern California, home to an estimated 1.2 million Filipinos in America. Balita, by its inherent name, is the established Number 1 Filipino-American newspaper in Southern California. The company has an extremely strong and loyal readership, composed of educated, news-involved professional men and women who continue to be interested in information and topics that ultimately change the face of their homeland, and even the youth who rely on Balita as a resource material for their research and source of information. Southland-based Filipinos are well-schooled, affluent consumers who yield significant leverage in consumer spending within their geographical boundaries, often targeted by major corporations.