Over the years, GWI – being the global content distribution and acquisition arm of GMA Network – has opened doors of new opportunities for Kapuso programs and artists through content development partnerships and international distribution deals.
In April, GWI participated in the biggest gathering of entertainment industry professionals, the MipTV Market Exhibit in Cannes, France. Here, top television execs and creative talents from 100 countries had the chance to preview some of the Network’s latest programs for international licensing; among them Carmela, The Borrowed Wife, Rhodora X, Innamorata, Kambal Sirena, Paraiso Ko’y Ikaw and Magkano Ba Ang Pag-ibig.
Jocelyn Go, GWI Assistant Vice President for Sales and Marketing, noted on the positive response for Kapuso programs, “Buyers and other TV groups predominantly radiate positive and enthusiastic reactions when presented with GMA programs. This is an acknowledgment of the high standard and improving quality of our products.”
“Equally significant are the great relationships we have built with the other companies who attend these markets with us because their positive opinions are a reflection of GWI’s reputation and standing with our international partners,” she added.
Aside from MipTV, GWI also hosted a booth at the NATPE conference in Miami, Florida. Titles that were highlighted include Katipunan, Titser, The Politician (Bayan Ko), and Love Sonata.
GWI likewise established a strong presence at DISCOP West Asia in Istanbul, Turkey, and at Hong Kong Filmart, the largest content exhibit in Asia. My Husband’s Lover, Rhodora X, Carmela, The Borrowed Wife, among others, were warmly received by buyers in both conferences.
In the first quarter alone, GWI sold over 1,000 hours of programs and movies for airing in Myanmar, Cambodia, Vietnam, Malaysia, Brunei, Singapore, South Korea and the US.
With GMA’s proven ability to create globally competitive content, GWI is gearing up to explore new territories and expand GMA’s growing international audience in the months to come.