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Denny’s to open 50 restaurants in China

Denny's plans to open 50 new restaurants in China over the next 15 years. Pictured, the chain's new Southern Slam breakfast plate. ©Denny's

(Relaxnews) – Following news that Burger King has set its sights firmly on China for the next phase of its international expansion, American diner-style restaurant chain Denny’s has also announced plans to open 50 new locations in southern China over the next 15 years.

The casual family-oriented eatery says it expects to open the first restaurant there by next year. Calling this its largest international development agreement to date, the company has signed an agreement with Great China International Group, which will open units in six Chinese provinces including Guangdong, Fujian, Guizhou, Jiangxi, Chongqing, and Sichuan.

It’s yet another move that’s poised to make US brands a ubiquitous presence in that country. Last month, Burger King announced plans to add another thousand outlets to the existing 63 locations in that country over the next five to seven years.

McDonald’s has also embarked on a fast-moving plan to erect another 225 to 250 outlets added to its existing network of 1,400 restaurants in China by the end of the year. By end of 2013, the chain plans to have 2,000 stores throughout the country.

Meanwhile, the Denny’s announcement comes as the brand launches a new Tour of America menu across North America and Mexico, which highlights iconic, regional dishes from around the US like Brooklyn Spaghetti and Meatballs, Malibu Fish Tacos, and the Southern Slam, a heaving plate of eggs, bacon, sausages, biscuits and sausage gravy that clocks in at 810 calories and 58 g of fat.

The brand has 1,680 locations in the US, Canada, Costa Rica, Mexico, Honduras, Guam, Curacao, Puerto Rico, the Dominican Republic and New Zealand.

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