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Century Properties make headway in promoting Philippine real estate

Century Properties Managing Director Mr. Robbie R. Antonio and Chief Operating Officer and Azure Project Head Mr. John Victor R. Antonio with Ms. Paris Hilton at the Azure Media Conference on August 17, 2011.

The week of August 15, 2011 made surging waves for Manila as A-list celebrity and international businesswoman Ms. Paris Hilton arrived Sunday evening at the Ninoy Aquino International Airport, her first official trip to the Philippines. The brand magnate and fashion savant’s purpose of visit: a unique collaboration with the country’s leading real estate firm Century Properties to design the Beach Club for its resort-inspired project, the Azure Urban Resort Residences in Paranaque City.

At the Azure Media Conference on August 17 at The Peninsula Manila, Ms. Hilton shared that designing the Azure Beach Club is the project she is most proud of. “Real estate is something that I’ve always wanted to be involved in, and this project is perfect for me. I’ve had many proud moments in my life. I’ve worked very hard and built an amazing business… But this is probably the one project I’m most proud of because real estate is something that runs in my blood. My great-grandfather started the Hilton hotel chain and created his own legacy, and that’s what I’m doing now.”

“I’ve been to the most beautiful resorts and hotels and beach clubs all over the world. So, when people go to the Beach Club of Azure, they will know that it’s designed by me. It’s going to be very Paris, sexy, fab and beautiful. It’s going to be the best beach club,” she assured.

It is Ms. Hilton’s inherent knowledge of and exposure to the world’s best real estate properties as well as her keen eye for intricate detail, style and design that had caught the attention of Manila’s most innovative developer to choose her to design Azure’s piece de resistance, completing the development’s island lifestyle concept matched with world-class design.

Century Properties Chief Operating Officer and Azure Project Head Mr. John Victor R. Antonio asserted: “We’re a family-oriented firm; family is very important to us. How Paris’ family is in the real estate industry is something that we admire and instill in our practice as well. You could say that that is another reason for us choosing her to design the Beach Club at Azure.”

At the design meeting held earlier on the same day, Ms. Hilton met with Century Properties executives and the firm’s creative team to start the concept and interior design planning for the Beach Club. Its proposed amenities include function rooms, restaurant, movie/THX room, fitness center, children’s play area, and spa. Ms. Hilton said that her trademark style and chic flair will be evident in all aspects of the Beach Club. “Everything will bear the Paris touch,” Antonio shared. “She is choosing and giving her aesthetic touch on everything including tiles, finishes and fabrics.”

Hilton’s interest and enthusiasm in designing the Paris Beach Club likewise led to a decision by Century Properties’ Executive Committee to make her a global ambassador for both the project and the firm.

“She encapsulates the intelligence, sophistication, and dedication of a modern-day model citizen. We really wanted someone who has a real estate background and design skills in her DNA. Aside from that she is someone that inspires a multitude of people be it as the influential brand of 17 product lines, a style and fashion icon, or a passionate and driven individual,” said Robbie R. Antonio, Century Properties Managing Director and a close friend of Ms. Hilton.

Visit www.azure.com.ph or call 8189041 or 0917-5555 274.

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