â€œDonâ€™t Be Fooledâ€ to Complement Central America/Mexico Campaign
WASHINGTON â€“ U.S. Customs and Border Protection (CBP) today launched two public service announcements as part of the â€œDonâ€™t Be Fooledâ€ campaigna public awareness campaign designed to educate citizens and encourage public vigilance to combat human trafficking within local communities, and invite others to join the fight againstÂ this modern-day slavery.The two public service announcements entitledÂ â€œMasqueradeâ€ and â€œBird Cageâ€ will begin airing July 25 in three key media markets: Florida, Georgia, North Carolina, and the Washington, D.C., metro area. All announcemenets will provide a phone number citizens may can call to report suspicious activity.
â€œDeath, disappearance, and enslavementâ€”these too often are the futures that await illegal immigrants who mortgage their lives to human smugglersâ€ said U.S. Customs and Border Protection Deputy Commissioner, David V. Aguilar.Â â€œThese evils are what CBP and our partner agencies within the Department of Homeland Security began to target with last yearâ€™s â€˜No Te EngaÃ±esâ€™ campaign and that we continue to combat with our new â€˜Donâ€™t Be Fooledâ€™ efforts.â€
â€œTrafficking victims live under a crippling fear under the control of their traffickers whoâ€™ve filled their minds with lies,â€ said U.S. Immigration and Customs Enforcement Deputy Director Kumar C. Kibble. â€œThrough CBPâ€™s â€˜No Te EngaÃ±esâ€™ (Donâ€™t Be Fooled) public service announcement, we hope to reach and rescue the victims whoâ€™ve endured much pain and suffering at the hands of callous criminals. ICE is committed to arresting human traffickers and bring them to justice by ensuring that they feel the full weight of the law.â€
â€œRaising awareness and educating people about the crime of human trafficking and the recruitment methods of traffickers is a vital area of work in the overall anti-trafficking fight,â€ said Bradley Myles, Executive Director and CEO of the Polaris Project.Â â€œIn the United Statesâ€™ 3-P approach of Protection, Prosecution, and Prevention, new prevention-focused initiatives are needed, and this campaign ensures that people are more equipped with tools to prevent human trafficking before it starts.â€
In February 2010, CBP launched the first phase of the No Te EngaÃ±es Spanish language campaign in Central America and Mexico. The main theme used in all of the creative materials was: Â â€œNo Te EngaÃ±es: TÃº Puedes Ser VÃctima de la Trata de Personasâ€ (â€œDonâ€™t Be Fooled: You Could Be the Next Victim of Human Traffickingâ€). The campaign focused on the two most common types of trafficking: sexual slavery and forced labor.
In July 2010, the Department of Homeland Security (DHS) launched the Blue Campaign â€“ a first-of-its-kind campaign to coordinate and enhance DHSâ€™s anti-human trafficking activities. It leverages the authorities and resources of DHS to deter human trafficking through a three-pronged strategy of prevention, protecting victims, and prosecution.
PSAs are available on DVIDS:
CBP â€œDonâ€™t Be Fooled,â€ â€œMasqueradeâ€ PSA: http://dvidshub.net/r/8u9ozj
CBP â€œDonâ€™t Be Fooled,â€ â€œBirdcageâ€ PSA: http://dvidshub.net/r/8v5etp
CBP â€œDonâ€™t Be Fooled,â€ print campaign: http://dvidshub.net/r/xys8ww