REDWOOD CITY, CA, October 2, 2013 – The promise of the campaign is clear: “Pinakamalaki, Pinaka-sulit, at Super-sayang Kapamilya Event!” Literally, ABS-CBN The Filipino Channel’s (TFC) biggest annual event, One Kapamilya Go2013, boldly guarantees to be the biggest, best value for money and super fun event for the whole family.
For those in the San Francisco Bay Area and the New York Tri-state area who missed the Be Careful With My HeartU.S. Tour last May, they now have the chance to see their dream cast of Richard “Sir Chief” Yap, Jodi “Yaya Maya” Sta. Maria, Tart “Yaya Doris” Carlos and Viveika “Yaya Sabel” Ravanes.
For thousands of fans who followed the just concluded, The Voice of the Philippines, they get to see and hear live coaches Lea Salonga and Bamboo with Salonga’s mentee, champion Mitoy Yonting, runner-up Klarisse De Guzmanand finalists Janice Javier and Myk Perez.
Then there are the “Teleserye Babes and Hunks” Gerald Anderson, Maja Salvador, Cristine Reyes and Sam Milby, joined by Pop Rock Princess Yeng Constantino – all mainstays of the number one variety show in the Philippines,ASAP 18.
Social media exploded with comments of “amazing line-up”, “great talent, great songs”, and “forget everything except your camera, phone and charger!” Indeed, excitement is reaching fever pitch.
Coast-to-Coast One Kapamilya Go: Years in the Making
The road this year to One Kapamilya Go actually began in 2011 when TFC rose to the challenge of accommodating as many fans as possible to Gibson Amphitheatre inside Universal Studios Hollywood where the full-day family entertainment and community event was held that year.
“Since 2008, One Kapamilya Go has been comprised of whole day activities that include auditions, parlor games, free movie screenings, meet and greet with the stars, offerings of Filipino food, attractions of the venue with theme park rides and then everything climaxes into a main show – a singular star-studded concert,” narrated Ricky Resurreccion, ABS-CBN North America head of Ad Sales, Trade Marketing & Events.
“But in 2011, we did back-to-back shows at Gibson Amphitheatre for the first time where we had capacity crowds,” he recalled. “Seeing that back-to-back was possible in one day, our Managing Director Chinky De Jesus threw us a challenge: why not coast-to-coast next time?”
The challenge fit right into the mission of ABS-CBN TFC to be in the service of the Filipino wherever he or she may be. One Kapamilya Go has always been held in California. There was a growing clamor to bring the event to the East Coast. The TFC Events team did a dry run of sorts via the launch of its concert brand, “TFC Presents”, bringing the red-hot cast of the popular teleserye, “Be Careful With My Heart” for concerts in Los Angeles, California on May 10 and in Kissimmee, Florida on May 12. After drawing thousands to both events, sights were set for West and East Coast legs of One Kapamilya Go 2013.
Last June at the Philippine Independence Day celebration in Manhattan, New York, TFC superstar Gary Valenciano revealed that One Kapamilya Go is coming to the East Coast in October. In August at the annual Pistahan Parade & Festival at the Yerba Buena Gardens in San Francisco, top TFC young stars Xian Lim, Maja Salvador and KZ Tandingan announced that One Kapamilya Go is also going to happen in the Bay Area.
And, so here it is. As Lea Salonga tweeted: “Tara na! TFC’s One Kapamilya GO! Oct 18 Prudential Center Newark, NJ.Oct 20 California’s Great America Sta Clara CA. http://www.onekapamilyago.com”
A promise made. A promise delivered.
About ABS-CBN International
ABS-CBN International was created almost 20 years ago to be of service to all Filipinos. With the launch of The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, IPTV, On Demand, along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation’s wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit www.tfc-usa.com.