Redwood City, CA (September 16, 2013) – Joined together by “Mga Kuwento ng Kasiyahan(Stories of Joy): The Grand Kapamilya Weekend” – an event celebrating the 60th anniversary of ABS-CBN, the largest multimedia conglomerate in the Philippines – and by the vision to help create a better future for the Philippines, ABS-CBN Foundation International and ABS-CBN The Filipino Channel (TFC), in cooperation with AARP, Island Pacific Supermarket and GoldMed Card, will hold its first ever Kapamilya Run in Burbank, California this October 5, Saturday.
The Kapamilya Run is done in solidarity with other running events in Quezon City, Bacolod, Cebu and Davao, collectively dubbed, “One Run, One Philippines”. Joining the historic run are guest celebrities led by Kapamilya actor Jake Cuenca, and TFC North America’s Michi Valeriano and Lee Robin Salazar of Adobo Nation, with Gelo of Barangay USA.
All the legs under “One Run, One Philippines” will have different beneficiaries: the Kapamilya Run in Burbank will fund Greenfund Philippines, an ABS-CBN Foundation International program which aims to fund the environmental projects adopted by ABS-CBN Lingkod Kapamilya Foundation in the Philippines; the Cebu leg will benefit coastal conservation in Daan Paz; theDavao leg will support the ecotourism projects in Marilog Tourist Center; the Bacolod leg will help the mangrove and livelihood projects in Punta Taytay, Sum-ag River rehabilitation and ecotourism projects in Bacolod City Water District Campuestuhan Watershed; and the Quezon City leg will again raise funds for the rehabilitation of the waterways in Metro Manila that contribute to the degradation of the Pasig River.
“The significance of this event is three-fold,” said ABS-CBN Foundation International Managing Director Jo Ann Kyle. “It is historic as it is the first time ABS-CBN Foundation International is co-spearheading a simultaneous advocacy eco-run; it is meaningful as it aims to raise funds for projects that restore and protect our environment which is connected to our nation’s well-being and economy; and it is fun as it brings families together and allows them to enjoy the race, interact with TFC celebrities and take part in other activities organized by our partners and sponsors. It is purposeful enjoyment knowing that you’re having a good time while investing towards a better future for our homeland.”
ABS-CBN Foundation International is a 501(c)3 non-profit organization dedicated to improving the lives of disadvantaged Filipino families in the Philippines and around the world. Its flagship program, Bantay Bata (Child Watch), is a child abuse rescue operation that responds to an average of 15,300 calls for assistance a year. The program assists more than 21,000 children and families in relocation communities and feeds at least 4,400 severely malnourished children a year. Its education program serves 4.2 million elementary school children and their teachers. Other programs include Sagip Kapamilya (disaster rescue, relief and rehabilitation), ETV in schools (school reform in elementary schools) and Sagip Kalikasan (environmental programs).