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All-New Yaris sized right for fun and function estimated 38 MPG highway

LOS ANGELES, August 2011 – With the right size for drivers who need an agile and functional vehicle, the all-new 2012 Toyota Yaris Liftback arrives this fall with sporty styling, outstanding safety features and improved fuel economy.

“There is a lot of excitement in the subcompact category today, but the all-new 2012 Toyota Yaris is at the top of the list when it comes to combining value and fuel efficiency with style and fun,” said Toyota Division Group Vice President and General Manager Bob Carter. “Today’s young, price-conscious shoppers want the complete package that the new Yaris offers: room for their friends and gear, along with a strong list of standard convenience and safety features.”

The all-new Yaris features a remarkable attention to detail in the design and engineering of the vehicle. From its smart, interior design and quiet, refined passenger cabin to its responsive driving dynamics, the 2012 Yaris answers car-shoppers’ demands for a no-compromise vehicle.

Liftback for Today’s Lifestyles

Today, liftback body styles dominate the subcompact vehicle segment, preferred by 70 percent of new retail car buyers in this category. The new Yaris Liftback has been completely redesigned for 2012, featuring a more sporty, aggressive look. The wheelbase has been lengthened by two inches, to 98.8 inches, with the overall length of the vehicle growing by 2.9 inches, to 153.5 inches. The height of the new Yaris is also reduced by 0.6 inches for a stance that is both lower and longer. The result is up to 68 percent more cargo room along with additional headroom and passenger volume, all within a highly aerodynamic body yielding a 0.30 coefficient of drag.
The 2012 Yaris is equally at home navigating through city traffic, heading to the mall or hitting the highway for a road trip. With a tight turning circle and quick, responsive steering, the new Yaris is easy to maneuver on crowded streets and parks in tight spots.

Grade Strategy

The new Yaris will be offered in three grades, with the entry-level L and value-packaged LE editions available either as a three-door liftback or five-door liftback. The sport-tuned SE is available only as a five-door. Standard equipment levels have been improved across all grades while simplifying options to make it easier for customers to find the car they want at an affordable price.

Emphasis on Driving and Performance

All Yaris L, LE and SE models are available with a new four-speed electronically controlled automatic transmission, featuring a more compact, lighter-weight design and reduced friction for greater fuel efficiency.  A smooth-shifting five-speed manual transmission is available on L and SE models only.

Nine Standard Airbags Lead Impressive List of Safety Features

Starting with nine standard airbags, the all-new Yaris offers an impressive array of safety features. Standard driver and front-passenger dual-stage airbags (SRS) are complemented by front-seat mounted side airbags and a knee airbag for the driver. Roll-sensing side airbags are fitted to both front- and rear-row seats for a total of nine airbags.

In common with all Toyota vehicles, the Yaris features Toyota’s Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist. The new Yaris also features Smart Stop Technology, Toyota’s brake-override system, as standard.

New to the 2012 Yaris is Toyota’s Advanced Whiplash Injury-Lessening (WIL) front-seat structure. The design helps to ensure that all areas from the head to the lower back are equally supported, helping to reduce whiplash-type injuries during certain types of collisions.

The base MSRP will range from $14,115 for the L grade three-door liftback with a five-speed manual transmission to $17,200 for the SE grade five-door liftback with a four-speed automatic transmission. â– 

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