AARP hosted their first Asian Media Luncheon at the Hilton in San Gabriel, California on May 14, 2013. The event invited representatives from a wide variety of media constituencies to attend, specifically targeting the Filipino-American, Chinese-American and general Asian-American media outlets. On the national scale, AARP also introduced their Asian advertising campaign created by DAE Advertising, AARP’s Asian advertising agency of record. The campaign is set to run in prominent Asian-American publications in both print and online mediums throughout Los Angeles, San Francisco and New York.
The event featured four guest speakers, including Ron Mori, AARP Multicultural Markets and Engagement officer, who gave the opening remarks and shared an overview of AARP’s nationwide outreach programs. He was followed by Katie Hirning, AARP State Director for California, who went into further detail about AARP’s perspective for California; Lily Liu, Brand Story Advisory and AARP Historian, who talked about AARP’s historical background and “Real Possibilities” for the future; and Jean Setzfand, AARP Vice President for Financial Security who shared information about the financial concerns of Americans who are 50 years old and older.
An open forum was conducted to address questions from the media and which also served as a one-on-one interview with all the speakers.
The main message during the event echoed the words of AARP founder, Dr. Ethel Percy Andrus: “Our community is the place where we can be most effective.”
AARP is a nonprofit, nonpartisan organization that helps people 50 and older improve the quality of their lives. For more information, visit www.AARP.org.