Search giant Google and American craft brewer Dogfish Head have collaborated to create a limited-edition beer called URKontinent.
Just as micro-blogging site Twitter teamed up with a California winery to produce its own charitable label, Fledgling Wine last year, Google enlisted Delaware-based brewery Dogfish Head Craft Brewed Ales to create a beer developed with the input of Google staffers from around the world.
After whittling down 100 different ingredient suggestions from employees spanning offices in New York, Sweden, Sydney and Bangalore, the management team ended up with a Belgian Dubbel-style beer that begins with Pilsner, Munich and chocolate malts and Belgian Dark Candi syrup.
Next, the brewery added ingredients from around the world: wattleseed from Australia to lend notes of chocolate, coffee and hazelnut; toasted amaranth from South America for a grainy and earthy flavor; African green rooibos for a floral aroma and slight astringency; and Hive Plex Honey from California for sweetness.
The result is a complex dry Belgian-style ale with notes of coffee and after-tones of chocolate-covered cherry flavors, says Dogfish. It also packs a wallop of a punch, with an alcohol content double that of the average beer at 8.1 percent.
Named after the original supercontinent that pre-dates Pangaea, URKontinent is being produced in limited batches and became available last week on tap at the breweryâ€™s Dogfish Head Brewings & Eats pub in Rehoboth Beach, Delaware. The new brew is expected to be packaged for full distribution in the coming months.
A 13-minute video on YouTube shows how the beer went from concept to tap, with convenient, side-note tutorials on how staff used a suite of Google products like Google Sites, Moderator, Hangouts, Docs and Apps to execute the project.
Meanwhile, a Google spokesperson told PC World that the beer was a â€œGoogler-driven project organized by a group of craftbrewery aficionados across the companyâ€ and that Google receives no proceeds from the sales, nor does it have plans to enter the beer business.